Olivier Dombey

I report to the company’s CEO and I am responsible for all content delivery and business processes across all of our 8 multi-lingual websites (totalling over 500,000 pages of original content); all B2B and B2C, traditional (ATL and BTL) and online marketing (SEO, SEM, linking, affiliation, partnerships, promotions, loyalty programme, forum, social media and blogs); In addition, I am intimately involved in the company strategy setting, implementation and performances, affecting all aspects of the business from business development, customer service and technology. So, a very nice blend of operational, strategic and tactical work, during some of the most challenging economic times we have seen for a long time…

Reporting to the CEO of Derbysoft on international strategic development, products and technologies. Shanghai-based Derbysoft is a leading Chinese technology company serving the hospitality distribution industry, which mission is to create a worldwide online hotel global distribution network (GDN)

LOCATION: Beijing, China - Moving to Singapore soon

Reporting to the President of Utell Hotels and Resorts, the position has full accountability for regional P&L, EBITDA targets, regional development strategy, M&A, partnerships, operation, and all revenue streams from business acquisition, new sales, account management, corporate sales and travel channels business generation.

Promoted to lead the execution of the company’s strategy in the region through financial, operational, commercial and people processes. Having gone private and restructured into Business Units, Pegasus main challenges are to deliver on EBITDA target, covenants to the banks and ROI to new owners, Prides Capital. The key challenge for this position is to bring each above function out of their silos, generate dynamism and accountability, gain productivity and deliver financial results to shareholders. As such, the brief is as follows:

• Stabilize financial position of the region
• Re-engineer all business aspects linking financial, operational, commercial and people processes in an integrated and fluid method; managing cross functional teams
• Meticulously manage the execution of objectives for a 13-strong team spread over 4 offices (Beijing, Singapore, Sydney and Tokyo)
• Develop synergies and interdependencies between internal and external stakeholders

Achievements:

• EBITDA is up by 2% month on month
• Pegasus ASPAC revenues is up by 22%, 10% above annual 2007 targets
• Pegasus’ ROI and profitability is up by 12%
• Finalizing two major contracts for exclusive distribution of Pegasus hotel content and financial services through 6,000 travel agencies
• Finalizing a $2 million M&A acquisition deal

LOCATION: Beijing, China

Reporting to the Vice President International Sales, the position has full responsibility and accountability for all sales and account management in the Asia Pacific region for the entire Pegasus product and service portfolio.

Recruited to spearhead the 9-strong sales and account management team, spread over 4 offices (Beijing, Singapore, Sydney and Tokyo) in Asia Pacific with specific commercial objectives. The region suffered from high client turnover, poor margins and declining revenues, limited hotel content doubled by a too thin regional distribution capability. In addition, sales and account management processes were too unstructured leading to high staff turn around, skills drainage and generally poor customer service to clients. All in all, Pegasus name in the region was synonymous to a “bad deal”, which needed to be addressed with urgency. Therefore, this position’s remit was as follows:

• Increase Pegasus profit margin in the region
• Secure strong hotel content and distribution positions in China specifically
• Put a stop to hotel client drainage
• Substantially grow distribution channels and financial services
• Streamline account management processes
• Minimize skill drainage and decrease staff turn around
• Re-establish Pegasus Solutions name in the region as a leader by addressing all of the above and being Pegasus spoke person in Asia Pacific; trade shows, press conferences, articles, conference presentations, public engagements and roundtables
• Launching, marketing and selling new Pegasus product and service lines
• Managing projects in a matrix format to ensure the involvement of all project stakeholders, internally and externally

Achievements:

• Increased Pegasus regional revenues by 21%, exceeding annual 2005 targets by 11%
• Increased Pegasus ROI by 25% by structuring and negotiating better contracts
• Reduced client turn over from 21% to 1% and increase client satisfaction ratings from 62% to 88%
• Augmented Pegasus portfolio of represented properties by 2,500 (mainly in China). Captured major groups from competitors under Utell, such as Amari (Thailand), Berjaya (Malaysia), Jinling (China), Constellation (Australia) and Prince (Japan)
• Increased Pegasus regional distribution channels by 120%
• Decreased staff turn around to 0% by introducing planned and structured training courses, and incentives, rewards and recognition schemes
• Winner of the Pegasus 2005 ‘Victor Ludorum’ Award for exemplary achievements in 2005/2006

LOCATION: Beijing, China

Business consultancy in electronic distribution marketing for the Chinese market

Set up a Wholly Owned Foreign Enterprise (WOFE) in China consultancy focusing on maximizing electronic distribution opportunities for both Chinese hospitality stakeholders and foreign hospitality companies aiming to build a presence in the China market

• Managing the company’s P&L, growth and all Chinese administrative and governmental procedures and reporting
• Undertaking special real estate consulting projects such as hotel group property acquisitions through debt financing or REIT
• Developing, selling and delivering a specialized training course on electronic distribution and yield management to Chinese hotel groups and individual properties

Achievements:

• Annual gross sale reached $500,000

LOCATION: London, United Kingdom

Leading international consulting firm in electronic distribution channels, distribution marketing, GDS, e-Business, digital and wireless commerce for the travel industry

Established the firm and its infrastructure from ‘ground up’, providing global vision, growth path and financial success to shareholders

• Establishing and maintaining the firm as a leading service provider in its field
• Delivering firm’s revenue and profit targets
• Managing the firm’s P&L and growth
• Creating a collaborative vision between the firm and its clients to achieve business objectives
• Assuming commercial responsibility for client contract negotiations
• Developing and leading the office management team
• Managing a cross-section of billable senior resources
• Guiding and coaching the firm’s employees in their career development and goal attainment

Key consulting engagements:

• Delivering business transformation through web-enabled multi-channel distribution strategies
• Developing commercial, operational, financial, organizational e-commerce plans
• Researching, evaluating and formulating brand and Customer Relationship Management strategies
• Developing and executing online marketing programs (affiliation, partnerships)
• Evaluating and creating online loyalty programs and ‘stickiness’ strategies
• Analyzing needs of legacy system integration and on-line reservation solutions
• Performing reservation system and process integration (PMS, CRS, Switch, web, GDS)
• Delivering single-image inventory strategies
• Developing and implementing GDS marketing programs and writing DRS entries
• Delivery of training programs on electronic distribution channels
• Performing web site functional specifications with CRS-call centre integration

Achievements:

• Annual gross sale of $2.5 million flowing from an international client base
• 65% of annual sales generated from repeat customer base
• Positioned the company as the most sought-after independent consultancy in its field, recognized for its independence of advice, integrity and quality of delivery

LOCATION: Mahé, The Seychelles

Upscale tourist destination in the Indian Ocean

Two-year contract with the Seychelles government. Responsible for all aspects of the country marketing, destination brand growth and tourism income

• Strategic planning, global consumer marketing, brand development, advertising, needs assessment, product development, direct marketing, market research and training
• Managed 10 offices worldwide with 110 personnel
• Planned and implemented a $15 million marketing budget
• Board Member of the Indian Ocean Commission, an European Union-funded organization coordinating and financing travel developments in the Indian Ocean

Achievements:

• Exceeded overall annual goals by 21%
• Country GNP contribution: 21% (Tourism Receipts - 1995: US$100m. GNP - 1995: US$487m)
• Won “Destination of the Year” award from WTO (World Tourism Organization)
• Increased bookings by 19.4% and expanded length of stay by 7.4%
• Collaboratively, grew Air Seychelles revenues by 27%

LOCATION: Swindon, United Kingdom

World’s leading airline reservation network system

Responsible for the development of new airline markets worldwide

Achievements:

• Developed and set up a multi-million dollar Joint Venture Agreement with South African Airways, leading to the establishment of a Galileo office in that country
• Managed ‘virtual’ technical project teams during feasibility and implementation stages

LOCATION: Swindon, United Kingdom

World’s leading airline reservation network system

Mission-critical analytic role, pivotal to core of company’s business processes, embracing financial and budget modeling, market research, sales and marketing, product development, and business development functions

Achievements:

• Evaluated, diagnosed and re-engineered the company's strategic business plan and annual budget creation, leading to increased production efficiency of 31%, saving $2.5 million annually
• Developed marketing plans, which subsequent implementation increased European market shares from 5% to 7%

LOCATION: Slough, United Kingdom

Second largest international distribution and logistic operator in the world