RICHARD VOLLE ริชาร์ด โวลล์

Responsible for directing all aspects of national retail operations for the country's most respected distributor in Vietnam
Direct report 9 stores managers (USD $ 710 millions in sales in 2009).
Project owner for all new stores openings with Construction, Marketing, Purchasing and Operation department as direct responsibility.
New store openings: 4 stores opening in 2010 (9,000 m2 each), with USD $65 millions sales expectation per store.
CAPEX: USD $9 millions per store

• Business Development (LFL): Increased sales by 16.7%, and productivity by 12.3% with an average invoice of plus 31.10%, whilst decreasing costs by 16.1%.

• Drove and turnaround performance (optimized costs, reduced shrinkage, and increased productivity) that achieved record profitability and improved operational model for the company.

Flagship store/Head Office store.
Full operational control of the largest Retail & Wholesaler Store in Vietnam (12,000 m2, 400 staffs and 25 departments) as well as customer service responsibilities and rolling out new practices around Vietnam Responsible for sales and marketing, budgetary control, all sales forecasting, a budget in excess of $ 7 Million US

• Business Development (LFL): Increased Sales by 21% to USD $101 millions, and the average invoice by 16.8%, with a frequency increase of 7.6%.
• Marketing/Customers (LFL): Significantly increased the Store’s Customer Portfolio.
• Increased Buying Customers in the first year by 12.7%.
• Turned around a negative EBIT Store into profitable wholesales unit.

Full operational control of this store (250 staffs and 15 departments) as well as customer service responsibilities Responsible for sales and marketing, budgetary control, all sales forecasting, a budget in excess of USD $5 Millions
• Business development (LFL): Sales + 30.50%, Average invoice + 32.65%, Cost - 12.7%.
• Marketing/Customers (LFL): Buying Customers (1 year) + 20.7%, (6 month) + 21.2%.
• Decreased stock losses from 1.77 % to 0.78 % - well below company target of 0.88%.
• Rolled new practices across Vietnam.
Oversaw a new store opening in the Hanoi District / 11 000m2.
• Instrumental in organizing operations including the recruitment of 200 staff, 38 Department Managers and Senior Department Managers.
• Met all budgeted requirements and significantly saved on planned losses.
• New store achieving sales of USD $1,200 million per week - $110k ahead of plan.

• Achievements - Business development (LFL):
55 millions $ Sales (+ 25.5 %), Average invoice + 12 %, Cost - 8.5 %

• Responsibility: National Store Operations and Marketing

• Achievements - Business development (LFL):
Sales + 50.5 %, Inventory – 43 %, Rotation + 263 %, Shrinkage – 2.6 %, FTE - 5.5 %, Average invoice + 15 %, Frequency + 55.7 %,
Buying Customers (1 year) + 8.8 %

• Achievements - Marketing/Customers:
Marketing Strategy: Creation & Implementation (Customers Consultants/Call Centre)
Metro Mail (leaflets): New concept, new design (2004: 30.4% share)

Work as a support for all Metro countries thought House of Training program (internal international training center).
Train Metro International managers to archive the company targets.
Participate to 2 Asia countries opening.